Career highlights

Here's a showcase of my creative work!

Iounnutrition

reNature

01

Background

reNature is an environmental start-up that is on a mission to make regenerative agriculture mainstream.

My role involved growing their followers on Instagram and LinkedIn and reaching new audiences, all while maintaining their thought leadership in the field of regenerative agriculture.

02

Solution

• Developed a communication plan and monthly content strategy, incorporating trend reports and innovative ideas.
  
• Managed all social media tasks, including responding to comments/DMs, scheduling posts, collaborating with influencers, and creating captions/hashtags.
  
• Introduced "Meet the Team" posts, infographics, educational content, quiz stories, and project shoutouts.
  
• Scaled up a content strategy around a project ‘Humans of Nature’ that focused on farmers and their personal journey with reg ag projects. By humanising a B2B brand with storytelling the result was a higher engagement on our Instagram account, high interest in projects that weren’t ours to be featured on our feed, reaching more people and growing followers and converting new leads.
• Created all written and visual content, resulting in a 20% increase in Instagram feed engagement and a 70% increase in story engagement within 3 months.
  

Hydur UK

01

Background

British luxury diffuser and essential oils brand was searching for new branded content for their Instagram profile.

Sourceful

01

Background

Sourceful is a sustainable packaging start-up based in the UK that offers carbon offsets with their orders.

My role involved creating a social media strategy focusing on follower growth, establishing thought leadership on Instagram and employer branding on LinkedIn. The main unique point was the transparency of the supply chains in the sustainable packaging industry.

02

Solution

• Researched the audience through competitor’s analysis.
• Developed social media strategy & content plans for a B2B brand's Instagram, LinkedIn, and TikTok from scratch.
  
• Connected with industry experts in the team on sustainability and packaging to establish unique point of value.
  

03

Results

• Community management: Increased engagement and organic user-generated content through client interaction
  
• Hashtag strategy: Achieved 50-70% reach via relevant hashtags
  
• Follower growth campaign: Successfully grew Instagram followers by 50% in 2 months.
• Copywriting: From short and CTA-oriented short copy to educational pieces around sustainability focusing on packaging solutions
  
• Collaborations with content creators: Creating a strategy to collaborate with packaging graphic designers with the goal of reaching more small businesses that would like to switch to sustainable packaging
  
• Content strategy: New content pillars were introduced after proper competitor and audience research:
  
• Position Sourceful as a thought leader through educational posts like myth-busting sustainability topics
  
• Focus on UGC to reach a wider audience of small businesses that are already in the awareness stage of the marketing funnel and to build trust and social proof
  
• Graphic design: Visual direction and creation of content in Figma and Canva
  

02

Luna\TBWA

01

• Development of a communication plan and monthly content strategy for 6 accounts (Slovenian and international)
  
• Execution of all social media management tasks (replying to comments and DMs, scheduling posts on different channels, managing influencer campaigns, creating captions and hashtag strategy)
  
• Working closely with the graphic design team to create the visuals
  
• Creating monthly reports on trends and new ideas
  

Background

At the advertising agency TBWA I was working as a social media manager covering copywriting and influencer marketing. Brands I was working with: Heineken, Desperados, Pedigree, Slovenian bank and Slovenian national lottery.

Responsibilities

Miskabags

01

Background

Miskabags was founded in 2016 and was born out of a hobby and my love for painting on textiles. Since then it has become much more than that. It gives me the space to express myself and to work with other creative people.

It is also an amazing playground to test out different marketing strategies and it is THE project that inspired me to learn more about brand strategy as well.

What is Miskabags?

It's an e-com brand of hand-painted tote bags that are often sassy, sarcastic and even offensive and allow people to express their personality without costing the environment.

02

Results

• Established Miskabags as the tote bag brand on Instagram, Pinterest and TikTok
• Successfully switched to 60% of content being video-first content to adapt to the algorithm
• Reached 8000 followers on Instagram and 9900 on TikTok and 31.000 followers and 4 million monthly views on Pinterest
  
• Launched a successful campaign with 25 influencers in the United States
  
• Monthly social media strategy, content creation and scheduling
  
• Opening a TikTok account in 2021 - viral video with 1M views in Feb 2022
  
• Constantly innovating and adapting the content strategy to the target audience
• Crafting a monthly e-mail marketing strategy with a 74% open rate
  

Mango in a pot

01

Background

A ceramic studio in Amsterdam needed a brand identity that would resonate with the playful and artistic atmosphere of the brand.

02

Solution

The project scope was to create a logo for the brand and the development of brand guidelines, including a colour palette, typography pairings, visual direction and content pillars.

Including:

• business cards design
  
• stamp design
• storefront visuals
• product photography for socials and website
  

Ethereal

01

Background

The French tea shop was looking for a brand identity that would connect with their values before launching their new business.

Passion project

01

Background

Content creation for a modern skincare brand that is known for their minimalist look, educational content around skincare and transparency.

02

Solution

Development of brand guidelines, including a colour palette, typography pairings, visual direction and content for Instagram.

Including:

• personalised gradients for a better visual consistency
  
• content pillars to follow
  

Miska Sage Creative studio

01

Background

This account highlights my personal creativity and features freelance content creation and social media management projects for mindful small businesses.

02

About

• Development of brand strategy and visual guidelines, including a colour palette, typography pairings, visual direction and content pillars
  
• Monthly social media strategy, content creation and scheduling
  
• Following trends on Instagram, Pinterest and TikTok
• Analysing and optimising content’s performance
  

Mindful Souls

01

Background

Mindful Souls is a US-based mindfulness brand offering self-care subscription boxes. Their self-care subscription box features mindful jewelry, calming crystals, aromatherapy products, and other items that promote self-love. The subscription box is delivered to customers' doorsteps every month.

They came to me after seeing my product photography work on Unsplash. They wanted monthly creation of visual content for the social media accounts (Instagram and TikTok).

02

Solution

Monthly content creation of static and video content for their Instagram, TikTok accounts and website. They wanted their content to be done as UGC so it resonated with their clients as social proof.

TikTok

01

About

• Opening reNature's TikTok account in late 2021 after a competitor's research and seeing the lack of competitor's presence as an opportunity to establish reNature as the leader in the RegAg industry on TikTok
  
• Opening my small business' TikTok account in 2021 - viral video with 1M views in 2022
  
• Opening Miska Sage Creative Studio's TikTok in 2022
  

Photos that made it to Unsplash's Editorial Feed

Photos created for Miska Sage creative studio

Photos created for an American brand Mindful Souls

Product photography

Miša Sajovic

Looking forward to working with you!

My Socials

Miskabags

Miskasage