Hi, I'm Miša Sajovic,

and I'm a Digital Media Specialist.

I help clients elevate their social media communication.

Career Highlights

Earned a B.A. in Marketing from the University of Ljubljana and an M.A. in Media and Creative Industries from Erasmus University Rotterdam. With 7 years of experience in social media strategy and 3 years in graphic design, I've worked with environmental organizations and brands like Heineken, Ellen MacArthur Foundation, Pedigree, Unilever, and Nespresso.

Content creation for a Canadian Matcha brand

Social Media Management for reNature

Content creation for a skincare brand

Content creation for Iounnutrition

• Content creation for a Canadian Organic Matcha brand
• Development of brand guidelines, including a colour palette, typography pairings, visual direction and content pillars
  

Social Media Management and graphic design for reNature

• Developed a communication plan and monthly content strategy, incorporating trend reports and innovative ideas.
• Managed all social media tasks, including responding to comments/DMs, scheduling posts, collaborating with influencers, and creating captions/hashtags.
• Introduced "Meet the Team" posts, infographics, educational content, quiz stories, and project shoutouts.
• Created all written and visual content, resulting in a 20% increase in Instagram feed engagement and a 70% increase in story engagement within 3 months.

Social Media Management and Graphic Design for Sourceful

• Developed content plans for a B2B brand's Instagram, LinkedIn, and TikTok from scratch.
• Successfully grew Instagram followers by 50% in 2 months.
• Responsibilities included:
• Community management: Increased engagement and organic user-generated content through client interaction
  
• Hashtag strategy: Achieved 50-70% reach via relevant hashtags
  
• Copywriting
  
• Collaborations with content creators
  
• Content strategy: New content pillars were introduced: thought leadership and social proof
  
• Graphic design: Visual direction

Content creation for Hydur UK

• Content creation for a British luxury diffuser and essential oils brand
• Development of brand guidelines, including a colour palette, visual direction and content pillars
  

Social Media Management at Luna\TBWA

• Development of a communication plan and monthly content strategy for 6 accounts (Slovenian and international)
• Execution of all social media management tasks (replying to comments and DMs, scheduling posts on different channels, managing influencer campaigns, creating captions and hashtag strategy)
• Working closely with the graphic design team to create the visuals
• Creating monthly reports on trends and new ideas

Content creation for Soplas

• Content creation for a British food application
• Development of brand guidelines, including a colour palette, visual direction and content pillars
  

Brand management for my small business Miskabags

• Social media management and content creation for various platforms
• Reached 7k followers on Instagram and TikTok and 31k followers and 4 million monthly views on Pinterest
• Following trends and mainly focusing on video content
• Launched a successful campaign with 25 influencers in the United States
• Monthly social media strategy, content creation and scheduling
• Opening a TikTok account in 2021 - viral video with 1M views in Feb 2022

Content creation for creative studio Miska Sage

• Development of brand guidelines, including a colour palette, typography pairings, visual direction and content pillars
  
• Monthly social media strategy, content creation and scheduling

• This account highlights my personal creativity and features freelance content creation and social media management projects for mindful small businesses.
  

Passion project: content creation for a skincare brand

• Content creation for a skincare brand
• Development of brand guidelines, including a colour palette, typography pairings, visual direction and content pillars
  

Passion project: brand identity for a tea shop

• Development of brand identity, including a colour palette, typography pairings, visual direction, content pillars, and logos.
  
• Content creation and strategy for social media platforms

Managing TikTok accounts

• Opening reNature's TikTok account in late 2021 after a competitor's research and seeing the lack of competitor's presence as an opportunity to establish reNature as the leader in the RegAg industry on TikTok
  
• Opening my small business' TikTok account in 2021 - viral video with 1M views in 2022
• Opening Miska Sage Creative Studio's TikTok in 2022
  

Photos that made it to Unsplash's Editorial Feed

Photos created for Miska Sage creative studio

Product photography

Photos created for an American brand Mindful Souls

I'd love to hear from you

missa.sajovic@gmail.com

www.linkedin.com/in/misa-sajovic